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The Hidden Gems: Uncovering the Impact of Blogging Statistics

If you want to get into blogging or get even better at it, then looking at some statistics can help. Why? Because sometimes we blog blind.

We aren’t sure if we’re doing the right things or not and that can lead to us doing even more of the wrong things.

But by taking a look at some blogging statistics we can start to see what trends have been working and what things we should stay away from.

Blogging Statistics and Trends

When it comes to blogging, understanding the latest statistics and trends can help you make informed decisions about your content strategy.

Let’s explore the frequency of blogging, ideal blog post length, the impact of blog length on search rankings, and the benefits of blogging for businesses.

Frequency of Blogging

Consistency is key when it comes to blogging and content marketing. According to industry experts at Rock Content, finding the right posting frequency on your editorial calendar doesn’t have to be difficult. A good guideline is to blog at least once a week to keep your website fresh and engage your audience. Alternatively, updating an old post once a week can also be beneficial (Rock Content).

Different industries may have different best practices for posting frequency. Factors such as blog age, topic, available content, and goals can influence how often you should publish. However, it’s important to note that more frequent posting is generally favored by search engines like Google. Posting at least a few times a week is recommended for optimal search engine results.

Ideal Blog Post Length

Determining the ideal length for your blog posts can significantly impact their effectiveness. According to HubSpot, the ideal length for a blog post is around 2,100 words. This length is based on the average reading speed of native English-speaking adults, which is estimated to be around 300 words per minute (Blog Tyrant).

However, it’s important to note that there is no one-size-fits-all answer when it comes to blog post length. HubSpot’s own blog content suggests that the magic number falls between 2,250-2,500 words. On the other hand, a study by Backlinko found that the average word count for a first-page Google result is 1,447 words (Blog Tyrant, Source).

To determine the ideal length for your blog posts, consider the depth of the topic, the competition in your niche, and the preferences of your target audience. Analyzing your existing content and tracking engagement metrics can provide valuable insights into what resonates with your readers.

Impact of Blog Length on Search Rankings

Blogs with longer, more comprehensive content tend to rank higher in search engine results. According to a study by Backlinko, the average word count for a first-page Google result is 1,447 words. This indicates that longer blog posts have a higher chance of appearing in top search results, potentially driving more organic traffic to your website (Source).

While longer posts may have SEO benefits, it’s important to prioritize quality over quantity. Focus on providing valuable and engaging content that meets the needs of your audience. Incorporating relevant keywords and optimizing your blog posts for search engines can further enhance their visibility.

Benefits of Blogging for Businesses

Blogging offers numerous benefits for businesses. Companies that blog receive 97% more links to their website, which can improve their search engine rankings and drive organic traffic. Additionally, blogging can increase organic traffic by up to 2.5 times, providing a valuable opportunity to attract and engage a wider audience.

By consistently publishing high-quality blog posts, businesses can establish themselves as industry thought leaders and build credibility with their target audience. Blogs also provide an avenue for businesses to showcase their expertise, share valuable insights, and foster customer trust.

Furthermore, blogging allows businesses to create content that aligns with their products or services, attracting potential customers who are actively searching for related information. This can lead to increased brand awareness, website traffic, and ultimately, conversions.

Incorporating blogging into your business strategy can yield significant long-term benefits. By understanding the latest statistics and trends, you can optimize your blogging efforts and make informed decisions to drive the success of your business.

Choosing a Blogging Platform

When it comes to starting a blog, selecting the right platform is crucial for your success. There are several popular blogging platforms available, each with its own unique features and benefits. Let’s explore some of the most widely used platforms: WordPress, Blogger, Medium, and custom-built platforms.


According to a survey conducted in 2020, WordPress is the most popular blogging platform, with 64% of bloggers using it for their websites. WordPress offers a user-friendly interface, a wide range of customizable themes, and a vast collection of plugins to enhance your blog’s functionality. It caters to both beginners and advanced bloggers, providing features for easy content creation, search engine optimization, and monetization.


Blogger, another popular choice, is used by 10% of bloggers surveyed in 2020 (Forbes). It is a free platform owned by Google, making it easy to set up and manage. Blogger offers a straightforward interface and a variety of customizable templates. It is ideal for beginners or bloggers looking for a simple and hassle-free blogging experience.


Medium is a platform widely used by professional writers and journalists. It is favored by 6% of bloggers surveyed in 2020. Medium provides a sleek and minimalist design, focusing on the quality of the content. It offers built-in social features, making it easier to connect with readers and build a following. Medium is an excellent choice for individuals who prioritize writing and want to reach a broader audience within the platform’s community.

Custom-Built Platforms

In addition to the popular platforms mentioned above, some bloggers opt for custom-built platforms to have complete control over their blog’s design and functionality. In 2020, 15% of bloggers surveyed reported using a custom-built platform (Forbes). Custom-built platforms allow for extensive customization and flexibility, but they require technical expertise and resources to develop and maintain.

It’s important to consider your blogging goals, technical skills, and desired level of customization when choosing a platform. Take the time to research and explore the features, support, and community of each platform to find the one that best aligns with your needs.

Remember, regardless of the platform you choose, focus on creating valuable content, engaging with your audience, and optimizing your blog for search engines. Your blogging platform is the foundation of your online presence, so make a thoughtful decision that empowers you to share your ideas and connect with your target audience.

Monetizing Your Blog

Once you’ve established a successful blog, you may be interested in monetizing it to turn your passion into a lucrative side hustle. There are several avenues you can explore to monetize your blog, such as opportunities on Upwork, collaborating with industry experts, utilizing resources and guides for success, and finding work on Upwork.

Opportunities on Upwork

Upwork offers a platform where independent professionals can monetize their blogs and grow their careers. By becoming a freelancer on Upwork, you can showcase your blogging skills and attract clients who are looking for high-quality content.

The platform provides a talent marketplace where bloggers can collaborate with industry experts and work strategically with teams.

It offers resources and guides on how to get started as an independent professional and gain an edge in the blogging industry. Upwork allows bloggers to browse and buy projects with clear scopes and prices, helping them find work that aligns with their expertise.

Collaborating with Industry Experts

Collaborating with industry experts is another effective way to monetize your blog. By partnering with professionals in your niche, you can create valuable content, offer joint webinars or workshops, or even develop digital products together.

Collaborations not only enhance the credibility of your blog but also open up new opportunities for monetization.

These partnerships can include sponsored posts, affiliate marketing, or even launching a joint product or service. By leveraging the expertise and network of industry experts, you can expand your reach and attract a larger audience.

Resources and Guides for Success

To navigate the world of monetizing your blog, it’s important to tap into available resources and guides. Platforms like Upwork provide valuable resources on how to monetize your blog effectively.

These resources can offer insights into best practices, tips for attracting clients, and strategies for maximizing your earning potential. By leveraging these resources and staying up-to-date with industry trends, you can position yourself for success in the competitive blogging market.

Freelancing as a Blogger

If you’re passionate about writing and want to turn your blogging skills into a side hustle, freelancing as a blogger can be a rewarding option. It allows you to monetize your blog and earn an income doing what you love.

Average Freelancer Income

As a freelance blogger, your income potential can vary depending on various factors such as experience, niche, and the demand for your services.

According to ConvertKit’s 2017 state of blogging report, professional bloggers reported an average profit of $138,064 in the past year, while amateur bloggers made only $9,497. Keep in mind that these figures represent the potential earnings of established bloggers and may not reflect the income of beginners.

Charging Clients

When it comes to charging clients as a freelance blogger, it’s often more beneficial to set project-based fees rather than hourly rates.

Charging per project allows you to provide clients with a clear upfront cost and incentivizes you to complete the work efficiently (Source). The fee you charge can depend on factors such as the complexity of the project, the length of the article, and the level of expertise required.

Content Marketing Budgets

As more businesses recognize the value of content marketing, they are investing more in this area. In fact, 50% of surveyed marketers expect their content marketing budget to increase in 2019 (Source).

This upward trend suggests that there are ample opportunities for freelance bloggers to find clients who are willing to pay for quality content.

Finding Freelance Writing Opportunities

To find freelance writing opportunities, start by researching businesses or blogs in your niche that invest in content marketing. A simple Google search using related keywords can provide a list of potential clients who may be open to hiring freelance writers (Source).

Additionally, you can join online freelancing platforms like Upwork, where you can create a profile, showcase your writing skills, and bid on relevant projects. For more information on finding freelance writing opportunities, check out our article on how to get paid for blogging.

Freelancing as a blogger can provide you with the flexibility to work on your own terms, earn an income doing what you love, and expand your writing portfolio. Remember to continuously improve your writing skills, stay updated with industry trends, and deliver high-quality content to ensure client satisfaction. With dedication and perseverance, you can turn your passion for blogging into a successful freelance career.

Tips for Successful Blogging

Blogging can be a rewarding and fulfilling endeavor, whether you’re doing it as a side hustle or pursuing it as a full-time career. To maximize the impact of your blog and attract a wider audience, here are some essential tips to keep in mind.

Posting Frequency

The frequency at which you publish new blog posts plays a significant role in the success of your blog. According to HubSpot, blogs that post over 15 times per month get 4x or more organic traffic than blogs that publish just one or two articles per month (GrowthBar SEO).

While the ideal posting frequency may vary depending on factors such as blog age, topic, and available content, a good guideline is to aim for at least one blog post per week. This helps keep your website fresh and engages your audience. Alternatively, updating an old post once a week can also be beneficial GrowthBar SEO.

Remember that maintaining consistency is key. Set a realistic schedule that works for you and stick to it. Consistent posting helps build trust with your audience and encourages them to return for more valuable content.

Freshness and Engagement

To keep your readers engaged and coming back for more, it’s essential to provide fresh and relevant content. Regularly updating your blog with new posts or refreshing existing ones can help improve your search engine rankings and attract more organic traffic.

In addition to new content, consider engaging with your audience through comments, social media, and email newsletters. Encourage discussions, ask for feedback, and respond to comments promptly. Building a sense of community around your blog can enhance the overall experience for your readers and foster a loyal following.

Optimizing for Search Engines

Search engine optimization (SEO) is crucial for improving the visibility of your blog in search engine results. Incorporate relevant keywords into your blog posts, titles, headings, and meta descriptions to help search engines understand the content and rank it appropriately.

Additionally, focus on creating high-quality, informative, and well-structured content. This can include using subheadings, bullet points, and internal links to enhance readability and make it easier for search engines to index your content. Including relevant internal links to other articles within your blog can also help drive traffic to older posts and improve the overall user experience.

Industry-Specific Posting Frequency

It’s important to note that the ideal posting frequency may differ by industry. For example, marketing or technology bloggers may not need to write as frequently as healthcare or news sites. To determine the best posting frequency for your specific niche, research industry best practices and analyze the strategies of successful bloggers in your field.

Remember, finding the right balance between quantity and quality is key. While posting frequently can be beneficial, it should not come at the expense of the overall quality and value of your content. Focus on providing valuable insights, thoughtful analysis, and engaging storytelling to establish your blog as a trusted resource in your industry.

By following these tips and adapting them to your specific blogging goals, you can increase the chances of your blog’s success. Remember to stay consistent, engage with your audience, optimize for search engines, and tailor your posting frequency to your industry. Happy blogging!

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